Idea Entrepreneurship: People Don’t Buy What You Do, But Why You Do It

See on Scoop.itInformation Economy

LLatipi‘s insight:

From the article…

 Why do you do what you do? Have you thought about that recently? Whether you are an entrepreneur, an employee, or even a charity worker, it’s important to regularly asses what motivates you in business. It’s not only important for you and your company. It’s important for your customers. Because as Simon Sinek says: People don’t buy what you do, they buy why you do it.

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